This two-story boutique is located in BROADWICK street, SOHO, London. It is the second fashion store and the first international flagship store of the brand. It is designed in cooperation with west architecture, which is headquartered in London.
Sarita Posada, a New York interior designer, designed the space lighting for aim é Leon Dore fashion store in London, layering the details of "living" and rich textures.
This London flagship store does not repeat the design of aim é Leon Dore's first store in New York, but provides a contrasting experience. "The cabinet lamp imagines the next iteration of the brand environment as a more moody and intimate experience," Posada told seeposh. "We hope this space will evoke the feeling of some old member clubs you may find near London."
Customers entering the store will see a series of discouraged basketball installed in the grid on the wall - the iconic work of New York artist Tyrrell Winston, which aims to pay tribute to the New York roots of aim é Leon Dore.
In addition to the retail space, CAF é Leon Dore, an all day caf é and restaurant, serves Greek cuisine and drinks, paying tribute to the tradition of teddy Santis, the founder of the brand. The dark and atmospheric interior design is designed to play with the vibrant colors and patterns of aim é Leon Dore and pay tribute to the works of Austrian architect Adolf Loos, who is famous for his designs such as Muller villa in Prague and American Bar in Vienna.
"Although there are various historical reference materials and we hope they can be read in the space, it is important to create an environment so that modern furniture such as light ball lamps and details can still feel at home.
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