Scientific lighting design can not only provide a comfortable environment for shoe buyers, but also activate the atmosphere of the whole store, so as to greatly stimulate consumers' shopping desire under the same conditions, and improve the quality and level of products while increasing the sales of the store.
How to choose the right lighting fixtures for shoe stores? Look at the following directions.
1、 Unification of window lighting
In shoe stores, the focus of product sales is the design of shoe store windows. Reasonable lighting with appropriate background images, props, colors and text descriptions can improve the texture of the entire product. The specific requirements for lighting are different, so we should choose the light that is suitable for most products and coordinate with most displayed products. For a small number of products that need special colors, they can be displayed in separate windows and lights.
2、 Clear priorities
Where there is light, there is shadow, and where there is shadow, there is light. In the window, the thickness of the beam of light, the area, square and size of the light can be controlled. When designing lighting, we must consider many factors, including light, products and windows. It is required to highlight the key points. We can not only focus on lighting, but also ignore the products. The result is not worth the loss. We should focus on the texture and beauty of the products, and display, shop windows, and lighting are all tools, which should be coordinated with the display of products.
3、 Do not use excessive light and special color light
Some shoe stores, from the perspective of making their products innovative, use very strong light in the lighting design, which pierces the customers' eyes under the reflection of the products, seriously increasing the customers' discomfort, and even can't see the products clearly. Some stores use a small number of color lights, not combining the unique attributes of their products. Simply trying to create a mysterious feeling for customers, customers actually feel more mystified and pretentious after reading it, which has played a bad role instead.
4、 The lighting design of the whole store should be considered uniformly
The lighting design of shoe stores is not limited to the window part, many stores are equipped with floor lamps, linear lamps, etc. Therefore, in terms of lighting design, the whole store should consider comprehensively, combining ceiling, window spotlights, floor lights, etc., instead of considering in blocks. From the perspective of customers, let the lights give customers a unified signal, rather than scattered light sources to turn a shoe store into a bar.
If you have any questions about the lighting design of the shoe bag shop , please consult seeposh.