The color temperature of light is selected according to the location of the store
The so-called color temperature is the color of the light source. The higher the color temperature, the whiter or bluer the light color; The lower the color temperature, the yellower or redder the light color. Generally, we call high color temperature cold color and low color temperature warm color.
Different light color temperatures can create different cooling and heating effects, and should conform to the grade positioning of the entire clothing store.
The color temperature of lighting in high-end clothing stores is about 3500k, giving people a sense of atmosphere and rationality;
The color temperature of ordinary clothing stores is about 4000k, which is relatively fresh and natural;
FMCG clothes often use white light between 4500k and 5000k, which makes people feel bright and light.
The light color needs to be coordinated
Lighting collocation commonly used in clothing stores
B. Warm glow
C. Blue or other decorative colors
White light should be placed on the top layer. The warm color should be on the second floor from top to bottom. After all, the warm color is more than spotlights, and the application of white light to illuminate the room will not be affected when the warm color is laid down. For other decorative colors, it is better to place them at the bottom or at the corner of the wall, so that the effect can be set off. As for the arrangement of spotlights, it is better to place them every 1.2 meters. Especially, it is not good to put too much light on the clothes. When the lights come out at night, they do not have side light points and heavy light points, which means that the spotlights are useless. Although this investment is not small, it has significant effects, which cannot be ignored.
Clothes hanger display area lighting
The clothes hanger display area helps customers easily find their favorite clothing styles, and calmly try on and feel the texture of the clothes. During decoration, attention should be paid to that the lighting in this area should be concentrated on the product, and natural colors should be used to match the color of clothing. The light should have good color rendering. It is more effective to use embedded aluminum groove light strip or LED light strip in a targeted way near the clothes hanger.
In addition, the luminous character lights at the door must be on at night, which can attract the eyes of customers passing by. Lights can also make clothes more attractive, but different lights have different effects.
If you have any questions about the clothing store lighting , please consult seeposh.