Cosmetics can be said to be an indispensable part of our life. Whether women or men, the elderly or children, all kinds of consumer groups are constantly increasing their demand for cosmetics. However, women are still the main consumers of cosmetics. In order to attract the attention of these female consumers, enterprises not only attach great importance to the research and development of cosmetics, but also attach great importance to their own sales terminals, especially the space lighting design of cosmetics stores. Lighting, as one of the important elements in space design, has a great impact on the entire environment and the display of products. Now let's take a look at how to design lighting in cosmetics stores?
1. Key lighting design.
This design is mainly aimed at highlighting the products. It adopts the method of spot light distribution to design some high lighting in the cosmetics stores, while the lighting in other areas is low. Its main advantage is to make the cosmetics stores look more layered, because people feel that they can see another cosmetics store from one point, making use of the difference between light and dark, It can successfully create a multi-level image of cosmetics stores; Its disadvantage is that the overall brightness is low. From the outside, the cosmetics store is dark.
2. Overall lighting design.
In order to make up for the disadvantage of key lighting, the area lighting design is adopted to make the entire space under the same brightness lighting, creating a bright and clean effect, so that consumers can feel the bright and clean feeling of the store at a glance.
3. Decorative lighting design.
In order to create a better environmental atmosphere, decorative lighting is needed, but attention should be paid to the coordination between lighting and cosmetic products. For example, if the color of cosmetics is bright and clear, then dim lighting can produce a better artistic conception; If the color of cosmetics is dark, strong lights should be used to highlight the product image. When colored light shines on or sets off on a brightly colored object or commodity, if the light color is the same as the object color, the object or commodity will be particularly bright; However, if the light color is the complementary color of an object or commodity, it will weaken the brightness of the object color and make the object gray.
How to design lighting better in cosmetic stores? This needs to handle the relationship between key lighting, overall lighting and decorative lighting according to the specific situation of the franchise store space, so as to create a better lighting environment.
If you have any questions about the lighting design of cosmetic stores , please consult seeposh.