01. Decoration style
Many brand convenience stores pay attention to the unity of image, the structure, shape, color matching, interior and exterior decoration, and the layout of the store. However, such retail stores have lost their appeal to consumers and have become a kind of inefficient retail stores. However, Life+Smart Convenience Stores pursue "thousands of stores and thousands of faces", and fully combine the location characteristics to design different decoration, making the store a beautiful landscape in its business circle.
For example, in terms of store decoration, different decoration styles are designed in coordination with some tourist attractions in local cities, and leisure areas are expanded in terms of store area division. While eating the goods in the shop, you can also enjoy the scenery of the local city after a short rest.
02. Simple and bright
For another example, take the simple, bright and atmospheric effect as the main decoration theme of the convenience store: try to use light color on the ground, light color on the wall, and make a simple ceiling on the top, so that the front door is bright and eye-catching.
For another example, the shelves are also very particular about the display of goods. Generally, the top and bottom of the shelves are the goods with low sales, and the large goods are usually placed on the bottom floor; Products with strong sales volume placed in the middle floor.
The interior design of the convenience store should adopt a straight line design. Any zigzag moving way of moving lines will cause confusion to customers. Therefore, the interior design of the convenience store should adopt a straight line design. If it is necessary to use a moving line design, a sign should be set at the corner to indicate the type of goods on the next shelf.
03. Lighting design of convenience stores
For another example, the lighting of convenience stores plays a more and more significant role in the process of commodity promotion. It can create a comfortable shopping environment for customers, create a good shopping atmosphere, and effectively stimulate people's desire to buy. Try to consider the following three points:
1) The original appearance of the goods must be displayed in front of customers with high visibility lights to facilitate customers to identify the color of the goods, so the lights in the store must be close to the outdoor sunshine in brightness and hue.
2) Attention must be paid to the distance between goods and spotlights to avoid fading and deterioration of goods due to heat of light and burning. Because food should be kept away from light, it is better to choose low temperature LED lamp or UV free lamp.
3) The gradually dimmed LED lamps must be replaced. Don't be penny wise and pound foolish because of saving.
The space lighting of the convenience store is properly decorated, which not only brightens the eyes of customers, but also makes the store managers and staff feel comfortable in it, and creates a harmonious atmosphere.
If you have any questions about the lighting design of the convenience store , please consult with seeposh.