Keep up with the trend of clothing consumption market, and consider the lighting needs of clothing stores prospectively
Based on the insight of the clothing industry, combined with the practice and experience of different projects, Seeposh proposed that the key point of clothing lighting solution is to attach importance to creating a bright and dynamic lighting atmosphere in shop windows, midfield and multi-function areas. Use lighting design to highlight the current popular style and refined space atmosphere; Focus on lighting fast fashion clothing, highlighting the texture and details of clothing; For stores with children's clothing sales, warm and bright light design should be used to set off a warm and childlike atmosphere.
Shop window lighting emphasizes atmosphere creation and attracts customers' attention
Where the light shines, customers' eyes will stop. The shop window of the clothing specialty store generally displays the main products of this season. In addition to focusing on lighting products, lighting can also give full play to the window art and brand marketing.
The shop windows are arranged according to different theme contents, and the main light, auxiliary light, background light and decorative light are combined to highlight the characteristics of the goods and attract the attention of past customers, so as to achieve the goal of customers' entering the store to experience consumption.
The diversified lighting design makes the middle of the store not monotonousThe middle of the store undertakes the functions of atmosphere setting, model display and commodity sales. Therefore, we should pursue bright and comfortable visual experience in lighting to avoid visual discomfort to customers. At the same time, match the lights according to the personalized decoration design in the store to show a rich spatial visual atmosphere and enhance customers' perception of the brand.
The key point of the layout of the middle field lighting is to set up more lamps to the maximum extent and increase the focus of the entrance according to different commodity display areas and display forms, considering the angle and number of lamps. So when customers enter, they will be attracted by the commodities at the first sight. A large number of lamps and lanterns can make the soft light evenly illuminate the entire store space, so that there is no dead angle in the light, so that customers have a bright shopping environment, which is convenient for customers to choose among many products.
Multi functional area lighting of the store, highlighting the brand personality and characteristics
The multifunctional area of the store is different from other spaces and mainly undertakes exhibitions, roadshows and regular interaction activities with customers. Now, high-tech interaction has been more used in stores, such as 3D fitting mirrors, art installations, interactive electronic screens in stores, etc. The smart lighting design of seeposh can bring rich visual presentation, help offline store marketing activities, and convey brand ideas and culture.
If you have any questions about the lighting design of the clothing store , please consult with seeposh.