Retail lighting creates personality
Retail lighting creates a store personality based on the integration of contrast, color and energy efficiency. The right combination can:
1. Attract customers and provide a safe shopping environment.
2. Define brand identity and product quality.
3. Provide customers with a comfortable space to enjoy, rather than simply consume.
4. Focus on store features, exhibits, sales and displays by strategically attracting attention.
5. Display goods by enhancing color and texture.
Design lighting contrast
Making customers feel comfortable in retail space is one of the most important aspects of lighting, while simply filling the space with light is not the solution. More and more bright stores will not only cause unnecessary eye fatigue, but also lead to excessive glare, and will cause a huge waste of energy. Commercial lighting designers usually consider layering four different forms of light to create a contrasting and beautiful atmosphere.
General (environmental) lighting: This is the main light source in commercial space, which is easy to become the focus of energy conservation, especially the use of LED. Perimeter lighting helps define retail space, and vertical lighting will make the store feel bigger and customers feel better.
Key lighting: key lighting enhances the attractiveness of product display and attracts customers' proper attention to specific products and promotion activities. In fact, focusing key lighting on the lower third of the retail space can improve sales and product exposure.
Working lighting: as a supplement to general lighting, working lighting can eliminate shadows and prevent glare. In the retail industry, work lights should be placed at or near the point of sale to enable employees and customers to complete transactions quickly and effectively.
Decorative lighting: Decorative lighting can enhance the appearance of the space and supplement the overall lighting plan by introducing additional design elements. Chandeliers, chandeliers and floor lamps are examples of decorative lighting.
Choosing lights with the right color temperature and color rendering index (CRI) is critical to conveying the perfect look and feel of the store. The light temperature between 3000-5000K (Kelvin) is the ideal color range for retail stores. 90+high CRI and color temperature complement each other to ensure uniform lighting throughout the store.
Best Lighting Practices
Good lighting and sustainable design have become the common practice of many large retailers. Many people have begun to rely on sunlight as their primary light source. Daylight makes the interior of the store naturally brighter and more visually attractive. The implementation of lighting practice can also greatly reduce the use of electric lights in the daytime and reduce the use of public utilities during peak hours.
The top lighting strategy (such as ceiling lighting and general lighting) can be applied to many single story large box retail stores that use LED linear lights to evenly illuminate the goods. Environmental lighting, combined with skylights and windows, supports sustainable energy strategies and has a positive impact on user experience and the bottom line of energy consumption.
If you have any questions about the lighting design of the retail space, please consult the Chinese convenience store lighting supplier seeposh.