"Visual art needs to show color, shape, contrast and composition, but all these elements need light to show. Therefore, light is the source of all expressiveness."
We all know that successful lighting can attract customers and display items to impress customers from the first perspective. If the lighting design fails, a boutique will look cheap.
How to design boutique lighting to make your store unique? Today, I brought a treasure of knowledge about store lighting!
1、 Purpose of using light
The purpose of store lighting can be divided into two aspects: one is for customers, and the other is for commodities.
For customers: attract customers' attention and enhance their desire to buy
The well-designed beam can guide customers to pay attention to the goods, for example, by using the contrast of brightness and hue, customers can focus on specific goods and guide them to complete the shopping process.
For commodities: enhance the color and texture of commodities and create a good terminal image
Clever lighting design can improve the value of goods. For example, warm colored light shining on warm colored goods can enhance the color effect of goods and make them more attractive.
2、 Photometric and chromatic concepts of light
There are four important concepts: 1) illuminance; 2) Color temperature; 3) Color rendering index; 4) Accent lighting coefficient.
Illuminance refers to the luminous flux of the 1 square meter receiving surface orthogonal to the light, and the unit is LUX. As for the visual perception of illumination, it is the "brightness" reflected by the light receiving surface. The illumination of the sun directly on the ground in sunny days in July is generally 100000 LUX. The ground illumination of the well lit underground parking lot is 20LUX.
2) Color temperature
When the color of light emitted by the light source is the same as the color emitted by the black body when it is heated to a certain temperature, it is called the color temperature of the light source, referred to as the color temperature for short.
Low color temperature (2700 K-3500 K): warm, warm chime
Medium color temperature (3500 K-4500K): mild and comfortable
High color temperature (4500K-7000K); Bright and clear
3) Color rendering index RA
Color rendering index is the color fidelity of color objects when the light from light source shines on them. Take the color rendering index of sunlight, RA=100 as the standard. The higher the actual color rendering index RA of the lamp, the closer its color rendering performance is to sunlight, and the better its color rendering performance is.
The color temperature of high-end luxury brands is relatively low basic illuminance (300LUX), warm color (2500-3000K) and good color rendering (Ra>90). To attract consumers' attention to the latest styles, and to cooperate with the atmosphere of the franchise store.
The color temperature standard of general clothing stores is: higher basic illumination (500-1000 LUX), cool color (4000K), better color rendering (Ra>80), creating a kind of friendly and casual atmosphere. Use a small amount of spotlights to highlight special goods in specific areas of the store.
4) Key lighting coefficient AP
AP=the illuminance of the spotlight/the illuminance of the basic lighting, and the effect shown by the AP value:
It is not necessarily better to use more lights. The key is the combination of science and aesthetics. The flashy lighting can not only add to the cake, but also add to the cake, causing power consumption and economic losses. However, it is undeniable that lamps and lanterns must be used well. This visual investment plays a significant role and cannot be sloppy.
3、 Lighting requirements for different parts of the store
1) Lighting design of shop facade
The lighting of the store starts from the front. The unique lighting design can make passers-by can't help but stop. Therefore, the lights at the door must be on at night to attract the eyes of customers passing by.
2) Window lighting design
Generally speaking, it is not suitable to use too strong lights for window lighting, but the window lighting is designed for passers-by, so the brightness in the window must be 2 to 4 times higher than that in the store.
The lighting of the shop window should not only have an aesthetic sense, but also have the visual enhancement of the goods and the contrast of the atmosphere. Decorative lighting such as downlights and chandeliers can be used to make the lighting clear and expressive. You can refer to the lighting design of the stage play to give a fresh and dramatic effect.
However, the contrast between different light colors should not be too obvious, or consumers will have a dazzling feeling, causing visual discomfort. In addition, with the display of goods in different seasons, attention should be paid to the coordination of color temperature for lighting.
Because the position of the models in the shop window changes greatly, in order to meet the situation that the model display often changes, the shop window mostly uses small track spotlights that can adjust the direction and distance. In order to prevent glare and create the window effect, the lamps in the window are generally hidden.
Traditional window lamps are usually installed on the top of the window. However, due to their single illumination angle, some international brands currently mostly install several groups of lights on one side or both sides of the window, or even on the ground to enrich the lighting effect of the window
3) Lighting design of wall cabinets and shelves
The lighting required by the rack type wall cabinet is 1.5 to 2 times that of the store. From top to bottom, each layer needs the same brightness, so fluorescent lamps should be used between layers.
Some stores need to use spotlights to supplement the brightness. As for the display on the wall, bracket lights or spotlights can be used to increase the sense of value of the goods.
The clothes hanger display area helps customers easily find their favorite clothing styles, and calmly try on and feel the texture of the clothes. The lighting in this area should be concentrated on the product, and natural colors should be used to match the color of clothing. The light should have good color rendering.
4) Lighting design of fitting room
The lighting setting in the fitting area is often ignored. We often see that the lighting in front of the mirror in the fitting area is not bright enough, which affects customers' buying mood.
Because there is no absolute demarcation line in the fitting area, the lights in the fitting area are usually included in the basic lighting of the store. It is very important to pay attention to the design of fitting area.
The lighting in the fitting area has the following requirements: the color restoration is good, because customers are here to watch the color effect of clothing; In order to make the skin color of customers more beautiful, light sources with low color temperature can be appropriately used to make the color slightly red.
The fitting room without fitting mirror can have a lower light intensity, which makes it more warm; The light in front of the fitting mirror should avoid glare.
- Summary -
A good display design is to use all the characteristics of light to create the required light environment to express the clothing characteristics and brand characteristics. I hope this article can give you some thoughts on the lighting design of the store!
If you have any questions about the boutique lighting design, please consult the Chinese boutique commercial lighting supplier seeposh.