When customers enter the store, their eyes are suddenly attracted by the cosmetics display cabinet area. Every piece of makeup is shining. How can girls refuse this? It will naturally attract consumption.
In fact, the essence of the cosmetics goods in the display cabinet is the use and layout of the lights in the cosmetics shop. Excellent cosmetics display cabinets will use local lighting (also known as key lighting), which is 3-5 times stronger than the space ambient light, strengthening the communication of the exhibition information and highlighting the characteristics of the exhibition.
There are many kinds of lamps suitable for local lighting, but not all of them are suitable. After all, different cosmetics have different lighting requirements. In lighting design, factors such as product container materials and promotion attributes should be considered.
If you want to display new products or core products, it is recommended to use small power spotlights in the display cabinet to directly provide key lighting for the cosmetics in the display cabinet, with high illumination contrast and more attractive three-dimensional product performance.
For light and heat sensitive cosmetics and transparent products, it is recommended to use Light Guide Plate for internal lighting. The products rely on indirect diffuse light to achieve local lighting effects and overall decorative effects.
For example, in order to be convenient and efficient, in actual cases, the most widely used is to use flexible light strips or display lamps to provide local lighting for cosmetics. According to the overall performance requirements in the cabinet, single-sided or double-sided light sources are arranged.
If you have any questions about the lighting design of the cosmetics shop, please consult the Chinese cosmetics shop lighting supplier seeposh for discussion.